The Kickstarter Process
A lot of you have heard of Kickstarter. A great platform for what they call "crowd-funding". Basically, if you have an amazing idea and need funding to create thing epic thing... Kickstarter is for you.
Well I wanted to share the Kickstarter process that Dryad Tea goes through in order to create our tea-based Kickstarters.
First, you dream up the plan. In Dryad Tea's case, it's a line of teas. I do a ton of research, try to figure out how many teas, what the inspiration is, how I can blend them, what my costs are going to be, what I can offer for rewards etc. I write all of this down.
Then I start working on what I want to say in the video. Videos take me forever, I'm not going to lie. Often times one of the Dryad Tea Pups will end up barking in the middle of the video, or I sneeze, or I space what I'm saying. I try to always have a bullet point note on the side of my laptop when I'm recording the video so I have that tiny reminder.
After the video, there's the cover photo. I try to find something that is a good photo of my teas. If people see good photos they often look inside for more information.
After that it's a matter of writing up all the levels, all the rewards and making sure that everything actually makes sense. At this point I send it to family and close friends for them to look over.
The most exciting part (at least until a Kickstarter is funded) in my mind is the moment you push that "go live" button. I feel a small rush every time I do it!
Hopefully this gives you a small view into how